“The only real thing in this ad is the deal.” This campaign pitch for McDonald’s Digital Calendar makes AI part of the joke. Gnomes, aliens, Roman statues and dragons casually enjoy McDonald’s. Everything is fiction, except the price. A launch introduces the promotions and, from March 27 to April 12, a new film each day reveals that day’s exclusive deal: from €1 fries to a €5.50 large meal. In the end, every character pulls out their phone: the deals are only in the app. Impossible characters. Real prices. Today only, in the app.
Creative team: Paco García, Samuel Verdejo, Virginia De Antonio & Diego Pena
Video, Photo & IA Direction: Samuel Verdejo
Video edit & Motion Graphics: Diego Pena
A project developed at Globant Gut for McDonald’s
Video, Photo & IA Direction: Samuel Verdejo
Video edit & Motion Graphics: Diego Pena
A project developed at Globant Gut for McDonald’s
