The most exclusive item within the McDonald's app isn't a sandwich!
We designed McDonald's first limited-edition sneaker, an exclusive piece that blends fashion with the brand's iconic colors. This unique shoe, inspired by McDonald's classic elements, was only available through the app, making the launch a special and exclusive experience for fans.
Creative team: Paco García, Francesco Minopoli, Pablo Criado, Kike Castaño,
Virginia de Antonio, Carmen Casas, Lydia Sañudo, Samuel Verdejo & Diego Pena
Video and Art Direction: Diego Pena & Samuel Verdejo
Video edit & Motion Graphics: Javier del Río at DRAZEN
